US only. Anshuk is currently available exclusively to users in the United States. This policy reflects US federal law (HIPAA) plus applicable state laws for California, Washington, and New York.

Anshuk ("we", "us", "our") is operated by The Little Loom. Your use of the Anshuk app is governed by this Privacy Policy and our Terms of Service. By creating an account, you agree to the practices described here.

Because Anshuk provides AI-assisted mental health coaching, your data is subject to HIPAA (Health Insurance Portability and Accountability Act) and, where applicable, state health privacy laws. We treat all session content as Protected Health Information (PHI).

What We Collect

Category What it includes Why we collect it
Account data Email, hashed password, first name, date of birth, US state Identity verification, age gate (18+), jurisdiction determination
Session content Messages you send and receive during coaching sessions Providing AI-assisted coaching responses; safety monitoring
Daily Pulse data Mood check-ins, stress ratings, brief notes Trend tracking, personalised coaching context
Our Story content Memories, photos, timeline entries you add Relationship history for coaching context
Device data Device identifier (iOS: identifierForVendor, Android: ANDROID_ID), OS version One-device-per-partner enforcement; security
Usage data Session frequency, feature interactions (no message content) Product improvement; safety baseline
Consent records Timestamps of consent given for each form, device ID, IP at time of consent Legal compliance; audit trail

We do not collect social media profiles, contacts, location data, or device microphone/camera beyond explicit user uploads. We do not sell your data to any third party, ever.

How We Use Your Information

Delivering coaching responses

Your session messages are passed to our AI pipeline to generate coaching responses. Content is processed under strict minimum-necessary principles — only what the current session requires.

Safety monitoring

Every message is scanned for crisis signals (suicidal ideation, self-harm, domestic violence, psychotic symptoms). If detected, our crisis protocol activates immediately and you are provided with emergency resources.

Legal compliance and audit logging

We maintain an append-only audit log of every session event. Log entries record event categories and actions — never the text content of your messages. This is required for HIPAA compliance.

Personalising your experience

Your Daily Pulse history, session progress, and stated preferences are used to tailor coaching content to where you are in your relationship journey.

Service operations

Account management, technical support, sending safety-critical notifications (no message content previewed in push notifications), and fraud/abuse prevention.

We do not use your session content to train AI models without your separate, explicit, informed consent. Coaching responses are generated in-context — your data is not pooled for model improvement by default.

AI Processing Disclosure

Required disclosure: Anshuk is powered by artificial intelligence. Your coach is not a human. It is not a licensed therapist, counselor, psychiatrist, or medical professional.

Every session involves your messages being processed by a multi-agent AI pipeline. This pipeline:

Scans every message for PHI and safety signals

Personal identifiers and crisis signals are detected before and after generating a response. This happens synchronously on every message.

Generates AI coaching responses

Responses are produced by a large language model instructed on evidence-based frameworks (CBT, EFT, Gottman Method). Responses are reviewed by a harm-classification layer before delivery.

Cannot diagnose, prescribe, or replace professional care

The AI is prohibited from making diagnoses, recommending medication, providing prognoses, or acting as a substitute for licensed mental health treatment. If you are in crisis, please contact emergency services or a crisis line immediately.

Automated decisions that affect you

Safety assessment and crisis protocol activation are automated. If you believe a decision was made in error, contact us at support@anshuk.app to request human review.

Third-Party Processors

We share data with a limited number of trusted processors who help us operate Anshuk. All processors handling health-related data have signed a Business Associate Agreement (BAA) as required by HIPAA.

ProcessorPurposeData sharedBAA
AI Model Provider Generating coaching responses Session messages (no name/contact data) ✓ Required
Cloud Infrastructure Hosting, storage, database All data (encrypted at rest) ✓ Required
Object Storage (photos) Our Story photo hosting User-uploaded photos (AES-256-GCM encrypted) ✓ Required
Push Notification Service Sending app notifications Device token only — no message content N/A

We do not share your data with advertisers, data brokers, employers, insurance companies, or any entity not listed above. We will never sell your data.

Couple & Dyadic Session Data

Anshuk supports individual sessions and dyadic (couples) sessions. The data ownership model differs between them.

Individual sessions

Fully private to you. Your partner cannot see, access, or request content from your individual sessions — ever. This isolation is enforced at the data layer.

Dyadic (couples) sessions — joint ownership

Content created together in a couples session is jointly owned by both partners. Neither partner can unilaterally delete shared session data. Both partners must complete independent consent before a dyadic session can begin.

Domestic violence safety protocol

If our safety system detects domestic violence signals, the couple's shared data access is immediately siloed, dyadic sessions are blocked, and a litigation hold is placed. This is automated and cannot be reversed by either partner — only by a clinical supervisor following documented assessment. The affected partner receives crisis resources; the other receives a neutral session end with no information about the protocol activation.

Litigation hold notice

Couples therapy records may be subpoenaed in family court proceedings. If a litigation hold is active on your account, data deletion requests will be denied until the hold is lifted. We will inform you if a hold exists and direct you to consult your attorney.

Sensitive Data Categories

Mental health data (HIPAA Protected Health Information)

All session content is treated as PHI. The fact that you use Anshuk is itself PHI. This data is encrypted in transit (TLS 1.2+) and at rest (AES-256), with access controls limiting who can view it internally.

Substance use data (42 CFR Part 2)

If substance use is mentioned during a session, those records are protected under 42 CFR Part 2 — a federal regulation stricter than HIPAA. We will pause the session and present a separate, specific SUD consent form. Without that consent, substance use content is redacted from the AI pipeline context and stored in a segregated, separately access-controlled log. General HIPAA consent does not cover SUD data.

Crisis-related data

Messages that trigger crisis protocol are flagged for human clinical review. This is a safety obligation. Confidentiality applies except where disclosure is required by law (duty to warn, mandatory reporting of imminent harm).

Data Retention

Active account — data is live

All your data is accessible while your account is active and in good standing.

Account deletion requested — 30-day grace period

Your account is locked. You can cancel the deletion request at any time within 30 days to fully restore your account.

Day 30 — immediate data deletion begins

Profile, messages, memories, and photos are permanently deleted. Audit logs are stripped of personal identifiers and moved to encrypted cold storage.

Year 1–6 — de-identified audit logs in cold storage

HIPAA requires we retain de-identified audit records for 6 years from creation (or last effective date). These records contain no PHI — only category codes, action codes, and timestamps. Access is restricted to compliance personnel.

Year 6 — automatic purge + destruction certificate

All retained audit records are securely destroyed and a destruction certificate is issued per HIPAA requirements. Nothing is kept beyond 6 years.

If a litigation hold is active on your account, deletion requests will be suspended for the duration of the hold, regardless of the grace period. This is a legal obligation.

Your Privacy Rights

Right to access

You can request a copy of all personal data we hold about you. Requests are processed by our compliance team — never auto-generated. Allow up to 30 days.

Right to correction

If any personal data we hold is inaccurate, you can request correction via Settings or by emailing us.

Right to deletion

You can delete your account via the app (Settings → Account → Delete Account) or by emailing us. See our Delete Account page for full instructions.

Right to withdraw consent

You can withdraw your general consent at any time. This will end your ability to use Anshuk and trigger account deletion. Withdrawal does not affect the lawfulness of processing before withdrawal.

How to exercise your rights

Email support@anshuk.app from the address registered to your account. We will verify your identity before processing any request. All requests are handled by a human, not automated.

State-Specific Rights

In addition to federal HIPAA rights, residents of certain states have additional protections under state law.

California

CCPA / CPRA + CMIA

  • Right to know what data is collected and sold (we don't sell)
  • Right to opt out of sale or sharing
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal data
  • Mental health data requires written authorisation (CMIA)
  • Private right of action for CMIA violations

New York

SHIELD Act

  • Reasonable administrative, technical, and physical security required
  • Breach notification to you and the NY AG
  • Broader "private information" definition covers health data
  • Biometric data receives heightened protection

To exercise any state-specific right, email support@anshuk.app and specify your state. We will respond within 30 days (or sooner as required by your state's law).

Security

Encryption everywhere

All data in transit is encrypted using TLS 1.2+. Data at rest uses AES-256 encryption. Photos in Our Story are individually encrypted with AES-256-GCM before upload.

App-level protections

Face ID / Touch ID support, auto-lock after 10 minutes of inactivity, app-switcher blur to hide content when backgrounded, and push notifications that show no message content preview.

Breach notification

If a data breach occurs that affects your PHI, we will notify you within 72 hours of discovery, as required by HIPAA and applicable state laws. We will never "fix quietly" — every breach assessment is documented.

Contact & Requests

Privacy requests & questions

Email support@anshuk.app from your registered address. Include your full name and the nature of your request. We respond within 30 days.

The Little Loom

Registered in India. For legal correspondence: support@anshuk.app